I like solving puzzles of everyday life. The nature, mechanics and motives of businesses and think-tanks are my main area of interest. I love being at the intersection of science and humanities — finding out how things work, then improving them.

I consult on MarTech and AI. Previously I ran MarTech at Havas Media Network, leading a nine-person team owning owned-channel communication end to end — for KFC, 1mg, FnP, HDFC, IOB, Wildcraft, Bisleri, and others. I was double-promoted within twelve months, three years ahead of schedule.

I build AI tools for both internal efficiency and client-facing use — including Statistics for Advertisers and CampNex, an automated campaign adjuster. Before Havas, I led product marketing at BotPenguin, taking monthly site traffic from 50K to 2M visits year-over-year in three months.

I like to create great products and better teams. I enjoy and excel at written expression — be it research, cases, briefs or poetry.

Recognition

Bronze — Abby’s GoaFest
Bronze — MMA Smarties APAC
Gold, Silver, Bronze — ET Martech+
Champion — IIM Ahmedabad Case Competition
National Research Paper Award — Hindu College

Stack

Braze · CleverTap · MoEngage · Snowflake · AWS · Databricks · Hightouch · Rudderstack · SFMC · GA / Adobe / Oracle · Looker · Tableau · PowerBI · Python · SQL · R · Streamlit · Crew.AI · Ruby

Projects

kalakram.in — the hobby company
april.kalakram.in — for writers, wherever they are
herewegopal.com — work work fun work
falful.in — growing dreams
dotler.in — for the love of good ads

Articles

The Walkable Sector 17 in Chandigarh — Paper Planes
From Campaigns to Journeys — PivotRoots Spotlight

Jaipur, India