A builder who also writes, which is either a selling point or a warning,
depending on what you were expecting. My whole method is to get interested in something
I have no business being interested in — and then stay long enough to be useful.
“Sorted, calm, disciplined. Emotionally distant but theek hai.”
Wrapped up at dotler — the AI ad-campaigns
startup I co-founded and exited before it was even a year old. Reckless on paper.
Felt right in the room. Clean cap table, clean landing, choosing to call that a plan.
IIT Delhi DMS in July — orientation the 7th, classes the 17th.
Small batch, good network, Vinayak already on campus.
Consulting through the MBA to keep things running.
Baatein baatein hoti hain, dekhte hain kya hota hai.
Between now and then: north-east India. Darjeeling, Sikkim, Bhutan in June,
then a solo writing week in Shillong. The novel has been waiting patiently.
It will not wait much longer.
aur bataun?
§ 02
लेख
Writing
لیکھ
Essays when I’ve made up my mind. Fiction when I haven’t, and don’t plan to.
2023 · fiction
“Time of Choice” — slightly (heavily) fictionalised account of my school’s English curriculum.
“From Campaigns to Journeys” — PivotRoots. A long way of saying the obvious: people hate spam, so build something they’d actually open.
2025 · fiction
“Pigeons, or lack thereof” — a short story about my “hot girl summer”. Funnier than it sounds. Sadder than it reads.
2026 · fiction
“Shave” — absurd way of grieving; at least hygiene was prioritised.
in progress
Novel · untitled — the Jaipur period. Bilingual, personal, long overdue. Shillong, June.
§ 03
परियोजनाएँ
Projects
منصوبے
kalakram · 2026 —
Kalakram — accountability & community for hobby creators. Daily posting, streaks, eventually IRL Kala centres.
The slowest fire I’ve ever lit, and the one I keep coming back to.
gopal · 2026 —
go,pal! — GTM and marketing consulting. Four of us, one project shipped before July 20th. Target: met.
dotler · 25 — 26
Dotler — “Cursor for ads.” React/Next, MCP servers across Google/Meta/LinkedIn, WhatsApp-native campaigns.
Built it, co-founded it, walked out the front door. Clean exit.
april
April — a small tool for writers, wherever they are.
falful
Falful — growing dreams. Planted, watered, currently arguing with the soil.
§ 04
काम
Work
کام
2026 —
Axestrack · AI consultant.
Fleet telematics, dashcams, MCP server over their fleet APIs, bilingual voice-bot for recruitment, Martech automations, ATS.
2025 — 26
Dotler · Co-founder. Conversational AI infra for digital ad campaigns.
2024 — 26
Havas Media Network · Martech Lead.
KFC, Tata 1mg, FnP, HDFC PayzApp, Bisleri, Wildcraft, IOB.
Grew team 3×, revenue 2.5×, roster 4×.
Built a CDP and an AI attribution engine with organic/social headwind modelling.
A Smarties and an Abby’s on the shelf, if you care about that sort of thing.
earlier
BotPenguin · Product marketing. 50K → 2M visits in three months.
Before that, BSc Economics at Chandigarh University —
a small programme that punched well above its weight.
PG Diploma in Agriculture, IGNOU.
age 7
Salesman at Deepsri. Family business,
so technically nepotism — but the customers were real.
Counts.
§ 05
तसवीरें
Gallery
تصویریں
Fujifilm X-T30 II with a Sigma 35mm f/1.4 and a Tamron 17–70mm.
Months and places, light captions, no captions worth the trouble.
Jaipur · Feb ‘26“Pink city, mostly ochre from close up.”
ChandigarhSector 17, again.
Mcleodganj · OctMonastery bell, fogged in.
DelhiTea and a wiring diagram.
Kasol · Dec ‘25“Nothing happened here, which was the point.”
Ajmer · homeMorning desk.
placeholder tiles — actual photos incoming soon.
§ 06
संगीत
Music
موسیقی
Not a rotation — the ones that stuck around long after I meant them to.
Mostly quiet rooms, late.
01
Mothers and Fathers— Dom FeraPainfully true.
track
02
The Secret of Us— Gracie AbramsThe album has caused and cured equal damage.
album
03
Title / Cry / X’s— Cigarettes After SexAiry; works like a sleeping pill.
artist
04
Fuzzybrain— DayglowMusic made personal and approachable.
ep
05
own demos— unreleasedCan’t sing. Recording anyway. Triveni Kala Sangam, I’m coming for you.
voice memo
§ 07
देखना
Watching
دیکھنا
The ones I’d rewatch before risking anything new.
Give me more rom-coms. I will not be taking questions on this.
·
Me and Earl and the Dying Girl— Alfonso Gomez-Rejon, 2015The film that became my life, and redefined what they meant to me.
film
·
Before Sunset— Richard Linklater, 2004Almost too late, which is why it works.
film
·
The Darjeeling Limited / anything Wes— Wes Anderson, 2007Every few months. Education.
film
·
Taxi Driver— Martin Scorsese, 1976The acting, the music, the execution.
film
·
You’ve Got Mail / Sleepless in Seattle / When Harry Met Sally— Nora EphronGive me more rom-coms.
films
·
Rab Ne Bana Di Jodi— Aditya Chopra, 2008It just breaks me. Every time.
film
·
Jab We Met / Swades / ZNMD— Akhtar / Gowariker / KapoorTouchy topic.
films
§ 08
पढ़ना
Reading
پڑھنا
The ones I keep pressing into people’s hands, whether they asked or not.
fiction
Dubliners — James Joyce. Getting back into the groove.
non-fiction
Click Here — Meta’s CMO. His growth hacks are real.
fiction
It Might Never Happen — Emily Slapper.
fiction
Devika Rege — Quarterlife. I need to read it; can I get 25 hours in each day?
§ 09
वस्तुएँ
Objects
اشیا
Things I live with. Cheaper than therapy, and far easier to explain.
on face
John Jacobs tortoise chunky acetate. Moscot Gatkes tortoise is the someday upgrade.
on skin
Hermès Eau Givrée daily. Maison Margiela Replica: On a Date for evenings. Hermès is the house. I experience scent as place and memory, not notes.
in hand
Lamy Safari Black B nib + Kaweco Sport green M nib. Lamy T53 Crystal and Pilot Iroshizuku Syo-ro inks. Makes the handwriting dreamy. Blots like hell. Worth it.
on court
Astrox, strung tight. Daily badminton. The only appointment I don’t cancel.
on foot
Birkenstock Arizona Oiled Tan. Home. Wherever I am.
§ 10
संपर्क
Contact
رابطہ
If any of this landed — or annoyed you — say something.
I reply slower than I should and more completely than you expected.