Work

Experience

Mar 2026 — Present
Independent — Jaipur, India

Consulting on MarTech strategy, AI tool development, and omnichannel customer lifecycle for brands and agencies.

CDP · MAP · AI Tools · Strategy

Apr 2025 — Feb 2026
Consumer Science & Analytics, Havas Media Network — Gurugram, Haryana

Led a nine-person multi-disciplinary team running owned-channel communication end to end for clients across industries.
Built AI tools for internal and external use — Statistics for Advertisers and CampNex (automated campaign adjuster).
Double-promoted within twelve months due to strong performance and organisational impact — three years ahead of schedule.
Developed strategic, actionable insights using CEPs, CDPs, MAPs, CRMs, and Lake Houses to implement, activate, and measure impact scientifically.

CDP · MAP · CRM · AI Tools · Team Lead

Jan 2024 — Mar 2025
Consumer Science & Analytics, Havas Media Network — Gurugram, Haryana

Led omnichannel customer lifecycle management for KFC, HDFC PayzApp, Bisleri, 1mg, FnP, Woodland, Wildcraft, Nykaa Middle East, Indian Overseas Bank, House of Masaba, and Grown Brilliance.
Created, ran, measured, and optimised gamification campaigns end to end.
Refined CDP models for better performance across channels.
Pioneered spendless conversions, reactivation, and product-led growth for monolithic companies.

Braze · CleverTap · MoEngage · Omnichannel · Gamification

Feb 2023 — Jun 2023
Relinns Technologies Pvt Ltd — Mohali, Punjab

Led product marketing and special features development for BotPenguin, a flagship AI omnichannel engagement tool.
Implemented CRM with lead scoring, dashboards, and automated follow-ups.
Redefined SEO strategy — grew monthly visits from 50K to 2M year-over-year, scaling crawls, page speed, and site size in three months.

Product Marketing · SEO · CRM

2020 – 2023
8.53 CGPA · CAT 99+ percentile in ‘22 & ‘23

2017 – 2019
83.40% · Cleared IIT-JEE

2004 – 2017
10 CGPA · School Topper · Bournvita Quiz Champion · NCC Troop Commander